August 26, 2020

Concept and Degree of Advertisement Elasticity of Demand

Concept of Advertisement Elasticity of Demand The advertisement expenditure has a direct effect on the demand for goods and services. In all modern businesses, advertisement plays a very important role. An increase in advertisement expenditure leads to an increase in the sale of a commodity. As advertisement has a saturation point, sales quantity increases up […]

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Measurement of Income Elasticity of Demand

The degree of income elasticity of demand for different types of goods is different. So, it is imperative to quantity the income elasticity of demand for the business decision as well as other policy-related decisions. Economists have suggested different methods to compute the income elasticity of demand. The following are the major methods used in

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