July 9, 2020

Simon’s Theory of Satisficing

Herbert Alexander Simon one of the pioneers of behavioral theory dissatisfied with the profit-maximizing model and gave his own model in 1955 and called Simon’s Theory of Satisficing. Therefore, his theory was satisfying behavioral theory. He said that instead of maximizing profits, the business firms aim at merely satisficing. It means as per him, producers […]

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Sales Revenue Maximization Model/Baumol’s Model to Theory of the Firm

Introduction William J. Baumol confronted the assumption of profit maximization and argued that maximization of sales rather than profit is the ultimate objective of the firm. So, a firm should direct its energies on promoting and maximizing sales. He, therefore, called his hypothesis as Sales Revenue Maximization hypothesis.  The sales maximization model is thus an alternative

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Indicators/Parameters of Economic Development

Economic development is a multidimensional process. It is a dynamic process of change. Economic development is a positive change whereby opportunities, the living standard of people, etc. increases along with the economic prosperity of the nation. The measurement of the extent and pace of economic development and expressing it in any specific index is a

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